About the Project

What is the Mobility Greensboro 2040 Plan?

The Mobility Greensboro 2040 Plan will establish long-term strategies and programs designed to make the Greensboro area’s bus system more efficient and increase the number of bus riders. To achieve this, GTA is conducting an in-depth study that assesses the changing transit needs of the Piedmont Triad’s residents, workers, students, and visitors. The study will unfold over the next 18 months in two phases, and will include:

  • Outreach and Participation: Opportunities for customer feedback through pop-ups, surveys, and an interactive website.
  • Existing Conditions Assessment: In-depth analysis of existing transit market mobility needs, coordination with planned land use and development, evaluation of existing transit network and services, and identification of opportunities to support funding resources.
  • A Renewed Vision for Transit: Selection of transit solutions that improve customer mobility and promote economic development in the region.
  • System Network Solutions: Recommendations for the growth and development of a transit network, including capital costs and financial strategies.

How can I stay informed about the project and get details on the engagement opportunities?

Please visit the project website often for up to date information on the progress of the study and opportunities to participate in the preparation of Mobility Greensboro 2040. If you would like to receive periodic updates directly via email, please join the mailing list by submitting a contact form or by emailing

Why is GTA conducting the Plan?

GTA and GDOT want to better understand the transit needs of existing and future customers in order to develop a plan for an enhanced, well-performing transit system that can respond to the demands of a growing region. GTA conducted a similar study in 2004 (Mobility Greensboro 2015), and has met many of the goals included in the plan. Given the changes in land use patterns, shifting demographics, and the advent of new transit-related technology, GTA has recognized the need to update the plan to ensure that the transit system is evolving in sync with the community’s needs. The study will shed light on untapped markets and service areas, where service can be redirected, what network structure works best, and what new services and technology can be utilized.

What type of outreach and community participation is planned?

Feedback from the community plays an important role in shaping effective transit improvement and programs. Mobility Greensboro 2040 will provide a variety of opportunities to engage the public and collect feedback regarding the challenges of the existing transit service and recommendations for shaping the future network. There will be a mix of technology-based and in-person opportunities: pop-up events at transit and major activity centers throughout the GTA service area; interactive project website; community survey (in-person and online); and web-based applications like interactive mapping tools and more focused surveys.